Building Your Personal Brand: How to Make People Like, Know, Trust and Refer You.

Alright, let’s get real. 

Building your personal brand doesn’t mean you have to put on a façade or pretend to be someone you’re not. The truth is, you can be your authentic self and still draw people in—yes, even if you’re an introvert!

Imagine walking into a room full of strangers and having them gravitate toward you like moths to a flame. Sounds good, right?

 Let’s talk about some tips that will help you become known, liked, trusted, and referred—right from the first glance!

1. Be Approachable:

Flash That Smile

First things first: smile! It’s like a universal welcome mat. A genuine smile can make you instantly approachable. Pair that with some eye contact, and you’re already halfway there. 

People feel more at ease when they see a friendly face.

Open Up Your Body Language

Think about how you stand or sit in a crowd. Keep your arms uncrossed and your posture open. If you look inviting, people will naturally want to come over and chat. It’s all about creating that welcoming vibe!

2. Show Genuine Interest in Others:

Ask the Right Questions

Here’s a little secret: people love talking about themselves! So, ask open-ended questions that get them sharing their stories. It could be as simple as “What do you love most about what you do?” Watch how their eyes light up!

Listen Like You Mean It

Listening is a superpower! When someone is talking, really tune in. Nod along, make affirming sounds, and ask follow-up questions. This shows that you care about what they’re saying and helps build that all-important connection.

3. Share Your Passion:

Be Real About What Excites You

Don’t shy away from sharing what gets your heart racing! When you talk about your passions, your excitement becomes contagious. Authenticity is magnetic—people are drawn to those who are genuinely enthusiastic.

Tell Stories

Everyone loves a good story! Share anecdotes that illustrate your experiences or lessons learned. It makes you relatable and memorable, plus it opens the door for deeper conversations.

4. Cultivate a Positive Attitude:

Keep It Upbeat:

Positivity is like a magnet for good vibes! Approach conversations with an optimistic outlook and a cheerful demeanor. People naturally gravitate toward those who uplift them.

Celebrate Others’ Wins

When someone shares their achievements, don’t hold back—celebrate with them! Acknowledging others’ successes not only makes them feel good but also positions you as a supportive friend or colleague.

 5. Be Consistent:

Follow Through on Your Promises

If you say you'll do something, make it happen! Being reliable builds trust faster than anything else. People want to know they can count on you.

Stay Active Online

Engage with your audience on social media or professional platforms regularly. Consistency in how you present yourself reinforces your personal brand and keeps you top-of-mind.

6. Network with Intention:

Find Common Ground 

When meeting new folks, look for shared interests or experiences right off the bat. It creates an instant bond and makes conversations flow more easily.

Don’t Forget to Follow Up

After meeting someone new, drop them a quick message or connect on social media. A simple “Great chatting with you!” can solidify that initial spark and keep the connection alive.

So there you have it! Building a personal brand that makes people like and trust you is totally within reach—and it doesn’t require any acting skills! 

By being approachable, showing genuine interest in others, sharing your passions, maintaining positivity, being consistent, and networking with intention, you'll find that people are drawn to your authentic self like nails to a magnet. 

If you'd like to read more on how to communicate and network like a pro, here's a free resource for you:

https://docs.google.com/document/d/1AvfqcC7k8iK4OwYG7dwYirTp8z8Ho1h46nfsX8tfJM0/edit?usp=drivesdk

You're welcome!